In a recent business assessment, Adobe, a US software firm, has decided to discontinue its China-tailored software bundle from the mainland market. Despite this decision, the company has affirmed its long-term commitment to local clients and will continue to serve them through other plans offered under Creative Cloud.
The China Photography Plan, which includes photo-editing apps such as Photoshop, Lightroom Classic, and Photoshop Express, will no longer be available on Adobe’s mainland website starting December 3. The plan was initially marketed as an option for both professional and amateur photographers and was introduced as the software giant’s first app solution for individual users in the country. However, customers can still purchase the annual plan for 888 yuan (approximately US$125) for up to five years through Adobe’s official online store on Alibaba Group Holding’s Tmall platform until June 1st. After that date, new subscriptions to the plan will not be accepted.
Adobe has stated that it will continue to offer graphic design, video editing, web development, and photography software via the web through its Creative Cloud plans. Individual apps like Photoshop are still available for users in China through Adobe’s business-oriented plans such as Teams and Enterprise, available through authorized resellers at different pricing. The decision to discontinue the China Photography Plan was made based on an assessment of their business but no further elaboration was provided by Adobe.