BBC’s Data Collection: Personalizing Ads on AMP Pages with Google AMP Technology

At the BBC, we prioritize the functionality of our web pages and may collect essential data on your device without requiring your consent. However, this data collection is only applicable to AMP pages, so you may need to set your preferences again when visiting non-AMP pages on our website.

To provide a seamless mobile experience, we use Google AMP technology to create lightweight mobile pages. These pages offer a faster loading speed and improved performance compared to regular web pages.

When you agree to data collection on AMP pages, you are giving permission for us to show personalized ads tailored to your interests outside of the UK. To learn more about how we personalize ads at the BBC and with our advertising partners, please read further information.

If you prefer not to receive personalized ads, you have the option to click on “Reject data collection and continue.” Please be aware that you will still see advertisements, but they will not be personalized. You can adjust these settings by clicking on “Ad Choices / Do not sell my info” in the website footer whenever you wish.

To manage consent settings for AMP pages, you can accept or reject data collection based on your preferences. These settings allow you to control how your data is used for personalized advertising outside of the UK. If you choose to reject data collection, you will continue to see non-personalized ads on our web pages. Remember that you can modify these settings at any time by accessing the designated option in the website footer.