Franco Innovates Bedding with New Night-Light Technology for Kids

Napa Valley Toys USA and bedding specialist Franco Manufacturing have teamed up to launch a new line of bed sheets and comforters for kids that feature night-light technology. The technology was originally developed by Napa Valley for their NightBuddies plush brand back in 2015, which included vehicles, dinosaurs, sea creatures, teddy bears, and wearable slippers with illuminated eyes that served as night lights.

Many preschoolers struggle with fears of the dark or monsters, and the NightBuddies line was designed to provide comfort and security during bedtime. Franco has obtained the rights to use Napa Valley’s patented technology through a deal arranged by Cuesta Licensing. The new bedding ranges will feature popular characters such as Snoopy, PAW Patrol, Hello Kitty, Batman, and the Grinch.

In addition to the new collaboration with Napa Valley, Franco’s licensing portfolio includes other well-known kids’ brands like L.O.L. Surprise! from MGA Entertainment, Animal Crossing from Nintendo, Disney Princesses, and Blue’s Clues & You! from Paramount/Nickelodeon. By incorporating Napa Valley’s innovative technology into their bedding designs, Franco aims to offer children a fun and comforting sleep environment with their favorite characters later this year at retailers across North America.

By Aiden Johnson

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