Beyond Meat’s Healthy Crumbles: A Heart-Check and Diabetes-Friendly Plant-Based Update

Beyond Meat (BYND) has recently updated and expanded its “Crumbles” product line, which has received certification from both the American Heart Association’s Heart-Check program and the American Diabetes Association’s Better Choices for Life program. The new selections are part of the company’s efforts to showcase the health benefits of its plant-based products.

CEO Ethan Brown of Beyond Meat discussed these new products and their overall market strategy with Yahoo Finance Executive Editor Brian Sozzi. Brown aims to challenge negative perceptions that plant-based foods are considered “highly processed” products. He explains that nutrition and medical communities have supported their products, highlighting their nutritional value and health benefits. Despite pushback from traditional meat industry players trying to position their products as unhealthy, Beyond Meat continues to receive recognition for its health-oriented products.

For more expert insight and the latest market action, viewers can watch the full episode of Yahoo Finance Live. This article was written by Nicholas Jacobino, providing a summary of Beyond Meat’s new product offerings and their efforts to promote healthier plant-based options.