The Impact of Technology Adoption on Farm Profitability in Brazil

Lavoro Agro, Latin America’s largest agricultural retailer, is aware of the differences in farm profitability and technology adoption between Brazil and the U.S. While Brazilian farmers may be more profitable overall, there is still room for improvement when it comes to digital adoption in the country.

According to Alex Wimbush, chief digital officer of Lavoro Ag, Brazilian farmers tend to be more profitable than their U.S. counterparts. This can be attributed to factors such as weather and land ownership. Brazilian farmers often own their land at a higher rate than U.S. farmers and can get multiple crops in per year, which leads to higher profitability.

However, when it comes to digital adoption, there seems to be a lower percentage of farmers using tools like FieldView or John Deere Ops Center in Brazil compared to the U.S. While U.S. farmers are known to be more productive in terms of yield per acre due to technology adoption, by further embracing technology, Brazilian farmers could potentially increase their productivity and profitability even further, putting them even further ahead in the global agricultural market.

Lavoro Agro recognizes this potential and is working with its clients to help them adopt new technologies that will improve their operations and increase their profits.

In conclusion, while there are differences between farm profitability and technology adoption between Brazil and the U.S., both countries have much room for improvement when it comes to utilizing new technologies that will improve productivity and profitability in agriculture industry globally

By Aiden Johnson

As a content writer at, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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