The 2023 Music City Bowl Generates $23 Million Boost for Nashville’s Economy

The 2023 TransPerfect Music City Bowl generated a direct economic impact of $23 million on Nashville’s economy, according to officials. The game, where Maryland beat Auburn 31-13 at Nissan Stadium on December 30, had an attendance of 50,088, making it the fourth-largest attendance among college football bowl games in 2023 excluding the College Football Playoff.

Scott Ramsey, President & CEO of the Music City Bowl, expressed his delight at the positive economic impact of the event and credited the support from fans, sponsors, and the community for its success. He also pointed out that this was a record-breaking year for the bowl in terms of economic impact.

In 2023, the Music City Bowl generated a total of 24,363 room nights during the festivities. Out-of-town attendees spent an average of $243 per day while in-town attendees contributed an average of $206 per day in spending. Since its establishment in 1998, the Music City Bowl has contributed over $400 million in direct economic impact to Nashville’s economy.

For more information about this topic or any other questions related to it, please reach out to Mike Organ at (615) -(REDACTED) or connect with him on Twitter @MikeOrganWriter.

By Aiden Johnson

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