BRF S.A. has announced that it has abandoned plans to sell its pet food business after exploring competitive sale opportunities earlier this year. The company, which is the third-ranked player in the pet food market in Brazil and a leader in super premium natural pet feed, had partnered with Banco Santander in February to advise on the sale of its pet food operations.
However, after careful consideration and analysis, BRF S.A. has decided to maintain the business and continue to drive growth in this segment through several strategies. The company plans to increase distribution through specialized channels, strengthen its brand strategy by segment and channel, consolidate integration synergies, and advance its export expansion strategy.
By doing so, BRF S.A. aims to further establish itself as a leading player in the Brazilian pet food market while continuing to provide high-quality products and services to its customers.