The Bournville plant continues to be the cornerstone of Cadbury’s business – owner

In recognition of its rich heritage and significance to the business, Cadbury’s Bournville factory has been confirmed as the “home and heart” of the company for years to come. As part of its 200th anniversary celebrations, Mondelez International, Cadbury’s parent company, acknowledged Bournville as the “Crown Jewels” of their business.

Managing director Louise Stigant expressed her privilege of being a part of such a storied brand. She emphasized that celebrating 200 years was a significant milestone for the brand, one that few businesses could claim. Despite a hostile takeover by American firm Kraft in 2010 and subsequent changes in ownership, Cadbury pledged to maintain production at Bournville.

Since becoming part of Mondelez International in 2012, Bournville has been designated the Global Centre of Excellence for chocolate research and development. Although there have been job losses at Bournville and some production moved to Poland, Ms. Stigant highlighted that the company had invested £270m in the UK business since taking it over 14 years ago, with Bournville at the forefront of their plans.

Ms. Stigant described Bournville as a “Crown Jewel” globally, emphasizing its importance within the company. The objective is for Bournville to remain central location and heart of Cadbury despite challenges and changes over the years.

By Aiden Johnson

As a content writer at newspoip.com, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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