Sat. Mar 2nd, 2024
Healthcare executives are embracing digital health technology despite lack of return on investment

A survey by Atomik Research found that 96% of healthcare executives believe that investing in healthcare technology is worthwhile. However, the majority of respondents stated that hospital expenses have not decreased with the implementation of digital tools. The survey, commissioned by Ernst & Young, included 101 payer and provider executives in the U.S.

Of those surveyed, 90% indicated that digital systems have freed up time for healthcare providers by automating administrative tasks. Additionally, 93% said that emerging technology has had a positive impact on operational efficiency. Despite recognizing the potential for cost reduction, 70% of executives have not yet seen a return on investment from digital health offerings.

Despite this, 90% of healthcare executives plan to continue investing in digital health technology teams, and 94% believe that newer technologies help to increase providers’ credibility. The survey took place between Sept. 26 and Oct. 6 last year, with a margin of error of +/-10% and a confidence level of 95%.

The COVID-19 pandemic highlighted the importance of digital health technology, leading to significant investments in the field. While some executives expect increased investment in 2024, investors now prioritize technology with a proven track record for effectiveness and scalability.

The study revealed that while most healthcare executives recognize the value of investing in digital health technology, they are concerned about its ability to reduce costs effectively. This highlights the need for more effective strategies to be developed to maximize the benefits of these technologies.

In conclusion, while there may be some concerns about cost reduction associated with digital health technology investments, it is clear that many healthcare executives see value in continuing to invest in these technologies to improve operational efficiency and increase provider credibility. As such, it is important for companies looking to invest in this space to focus on developing technologies with a proven track record for effectiveness and scalability if they hope to attract investors interested in long-term success.

By Editor

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