Dwight’s Soothing Solution: The Office Gang Launches a Sleep Pillow Campaign with AT&T Business

AT&T Business has launched a new campaign featuring actors from the hit TV series “The Office” to promote their latest solutions. The campaign centers around a new business idea from Rainn Wilson, who played Dwight in the series, to sell custom sleep pillows that feature the sound of his voice as a soothing accompaniment to sleep. Despite the general incompetence of the characters, AT&T Business’s solutions remain consistent and reliable to help businesses succeed.

The campaign features Wilson, along with Jenna Fischer (Pam), Craig Robinson (Darryl), Creed Bratton (Creed), Kate Flannery (Merideth) and Brian Baumgartner (Kevin) working on the product launch. The team struggles with inventory management, social media content creation, and accessing the computer room to officially launch their website. However, they manage to overcome these challenges and successfully launch their site before relaxing with their heads on their custom pillows.

The campaign was teased during the Masters golf tournament and officially launched on April 17th. The popularity of “The Office” on streaming services has kept it relevant even after being off air for over a decade. The actors from the show have appeared in various advertising campaigns over the years, drawing on their character’s personalities in some cases while not in others. Some of the brands they have promoted include Cheerios, Bush’s Beans, and Apple’s Filemaker.

Overall, this new campaign by AT&T Business showcases how even characters with little business acumen can still succeed when they have access to reliable solutions from a trusted provider like AT&T Business.