Dynamic Business Development Expert Joins Genumark as Senior Director: Driving Revenue Growth and Fostering Client Relationships

Alexis Bernard, a seasoned marketing and business development expert with nearly 15 years of experience, has been appointed as senior director of business development at Genumark (asi/204588). Bernard, who is based in New York City, will be instrumental in driving revenue growth and cultivating client relationships.

In a statement, Bernard expressed her excitement about joining Genumark and highlighted the company’s mission, style, and go-to-market strategy that align with her personal values and professional goals. She praised the company’s sales roster and expressed eagerness to work with some of the industry’s best talent.

Prior to joining Genumark, Bernard was a senior business development manager at ParsonsKellogg (asi/339615) in East Providence, RI. She also has experience working at Axis Promotions, now part of HALO Branded Solutions, and Fingerprint Promotions.

Mitch Freed, CEO of Genumark, welcomed Bernard to the team by emphasizing her dynamic approach and expertise in marketing and business development. He sees her leadership as vital for the company’s expansion into the U.S. market and is confident in her ability to elevate the brand and deliver value to clients.

Bernard’s appointment is part of Genumark’s strategy to grow its presence in the U.S. market. The company has recently added Mandi Rudd as director of new markets and Johanna Gottlieb as vice president of business development to its team. In 2022 North American promotional products revenue of $51.4 million ranked 38th on Counselor’s list of largest distributors in the industry based on 2022 North American promotional products revenue of $51