Nir Barkat Urges Public to Boycott Strauss, a Major Food Company in Israel

Nir Barkat, Israel’s Economy Minister, has called for a boycott of Strauss, a large Israeli food company, due to its failure to meet its commitments to freeze prices amid rising costs of living. Founded in 1939 as a small dairy producer in Nahariya, the Strauss Group has grown into one of Israel’s largest food manufacturers, employing around 12,000 workers with 6,500 based in Israel.

Barkat criticized the company for continuing to raise prices while distributing profits to its shareholders. He accused the company of not fulfilling its promises to consumers during tough times. In response, Barkat announced that products that have increased their prices without government approval would be marked with a black sticker and urged consumers to boycott Strauss products.

The minister also called for a boycott of Osem, another Israeli food company that has raised prices during economic hardship. Barkat emphasized the need to hold companies accountable for their actions and protect consumers from unfair price hikes during difficult times. The government aims to achieve this by placing companies on an economic blacklist/whitelist.

By Aiden Johnson

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