85 percent of Italians purchase online at least monthly

The recent Idealo report on Italian e-commerce 2024 reveals that Italian consumers continue to buy online consistently, with a steady number of regular buyers for the third consecutive year. Despite economic challenges such as inflation and the energy crisis, the e-commerce sector in Italy remains resilient and competitive.

In 2023, consumer prices increased by an average of 5.7% compared to the previous year, with notable growth in the food sector at 8.8% in 2022 and 9.8% in 2023. The report shows that 85% of digital users in Italy make at least one online purchase per month on average, with a significant shift towards a more conscious and informed approach to online shopping. Price comparison tools are being used by 47% of consumers to access product information, while 46% search for special offers and discounts.

The report also highlights the growing interest in the second-hand market, particularly in electronics, with a 4% increase in interest compared to the previous year. Used smartphones and notebooks are among the most sought-after products, indicating a shift towards sustainable and financially beneficial options. Different age groups have different preferences when it comes to online shopping: electronics are popular among 45-55 year olds while fashion and accessories are favored by 25-34 year olds.

This data provides valuable insights for online retailers to develop effective sales strategies and leverage price comparison platforms to reach a broader audience. Overall, the findings from the report shed light on the evolving landscape of e-commerce in Italy and the trends shaping consumer behavior in the digital marketplace.

By Aiden Johnson

As a content writer at newspoip.com, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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