Sat. Mar 25th, 2023

Clean &amp Pure Soap is getting run by far-appropriate extremists (Image: Newsquest)

An organic, eco-friendly enterprise on Skye is getting run by far-appropriate figures higher up in the white nationalist group Patriotic Option.

Clean &amp Pure Soap advertises itself as “handmade on the isle of Skye employing higher top quality ingredients”, touting its palm oil and cruelty absolutely free credentials and stating that its “packaging and wrapping is eco-friendly”.

Its web page tells possible clients that they will obtain 1g of “native British” wildflower seeds to assistance regenerate the countryside, as effectively as offering guidelines on how to plant them.

Having said that, The Herald can reveal that the enterprise is run by Claire Ellis, Patriotic Alternative’s Scotland admin officer whose fiancé is Kenny Smith, a former BNP member who is the national admin officer for the group.

PA’s Scottish branch is described by anti-fascist and anti-racist group Hope Not Hate as “perhaps its most active” and has gained interest in current weeks for protesting against asylum seekers getting housed in Erskine.

Study Far more: How the little town of Erskine became a flashpoint for racial hate

Ms Ellis described the enterprise on a PA reside stream as an try at becoming “financially steady on my own” immediately after getting suspended from her job for refusing to put on a mask.

Asked by the Herald about her solution she stated: “My merchandise are produced from the finest all-natural top quality components and sourced locally exactly where doable to lessen my eco footprint.

“Clean &amp Pure Soap also supports environmental problems, gifting Native Wildflower seeds with every order to help our bees. I’m not certain if this tends to make my merchandise nationalist per se, I nonetheless am a proud nationalist.”

Sam Melia, yet another top figure in the organisation, stated on the identical contact that getting “self-sufficient” is a essential objective for these with prominent roles in PA due to the threat of getting exposed by anti-fascist and anti-racist groups.

David Lawrence, a senior researcher at Hope Not Hate says: “They’re a little group but extremely intense, they make attempts to hide their extremism behind a type of ‘family-friendly’ image.

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“Putting across this ‘wholesome’ image is partly to undercut charges of extremism.

“PA as an organisation are extremely a great deal a fascist organisation, they’re led by a man who recommends Mein Kampf to his audience, they’re rife with holocaust deniers, hardcore anti-semites and the rest of it but there’s this try to whitewash their image and I assume these slightly kitschy brands play into that.

“It’s also a way to funnel funds into the organisation so it can help its activism.

HeraldScotland: Clean & Pure Soap's website

HeraldScotland: Clean &amp Pure Soap’s web page

Clean &amp Pure Soap’s web page (Image: Newsquest)

“They see themselves as dissidents outdoors of the mainstream so they’re attempting to set up indicates of help outdoors the mainstream mainly because they’re conscious the significant majority of society views their politics with disgust.

“They’re conscious they could shed their jobs more than some of the beliefs that they hold, so it is a way to safe against that.

“They see it as a way of reaching (economic) independence and therefore getting in a position to throw themselves additional completely into activism, but these are extremely little issues – I’d be interested to know the annual earnings of Clean &amp Pure Soap but I doubt it is vast.”

Ms Ellis was previously primarily based in Teighnmouth, Devon, and served an organiser for PA’s south-west branch, which flew a banner more than Manchester City’s Etihad Stadium in April 2022. She announced in Could of that year that she’d be moving to Scotland to “start a new life” alongside Mr Smith.

Initially from Slough, she claims to have served in the Royal Navy. She got engaged to Mr Smith at Patriotic Alternative’s conference in Scotland in October 2022.

HeraldScotland: Kenny Smith and Claire Ellis are leading figures in white nationalist group Patriotic Alternative

HeraldScotland: Kenny Smith and Claire Ellis are top figures in white nationalist group Patriotic Option

Kenny Smith and Claire Ellis are top figures in white nationalist group Patriotic Option (Image: Newsquest)

The corporation was founded alongside Jody Swingler, a well known streamer inside the far-appropriate movement who gained national interest when, employing a pseudonym, she espoused the so-referred to as ‘Great Replacement Theory’ in an LBC telephone-in with Labour leader Sir Keir Starmer in 2020.

Ms Swingler described Ms Ellis as “the boss” of the corporation in a video contact of PA activists in November 2021, which integrated leader Mark Collett. She is no longer involved with Clean &amp Pure Soap.

Collett, yet another former BNP member who has expressed admiration for Adolf Hitler and referred to as AIDs a ‘friendly disease’, stated in the contact that: “we’ve been constructing a network of nationalist businesses… all other ethnic groups are extremely superior at maintaining their funds inside their personal group”.

Study Far more: Erskine hotel asylum seekers row: inside a neighborhood meeting

Mr Lawrence says: “One of the central aims of the group is to produce cohesive far-appropriate communities: in their best planet a society away from society.

“They’re attempting to establish their personal communities away from the mainstream and they view these companies, partly, as a way to do that – to attempt and hold funds inside their group.

“It’s an emphasis on internal trade and attempting to help every other in that way and I assume that is the most important aim.”



As effectively as obtaining stalls at PA events and the group’s national conference in Scotland, Clean &amp Pure Soap has sold its merchandise at craft fairs with no indication of the activity it aids to fund. The Herald can reveal Ms Ellis had a stall at a craft fair held at Dornie and District Neighborhood Hall on November 18 and 19. There is no suggestion organisers had any understanding of the far-appropriate hyperlinks of the enterprise.

Other individuals seem to be similarly unaware of the white nationalist hyperlinks to the corporation. Ms Ellis was lately named ‘Maker of the Month’ by, 1 of her suppliers. Micamoma could not be reached for comment but there is no suggestion they are conscious of the far-appropriate hyperlinks of Clean &amp Pure Soap.

Even though the corporation presents itself on its web page as getting an environmentally conscious, hand-crafted solution and hides its connection to the intense appropriate, Ms Ellis’ Twitter web page for the enterprise declares in its bio: “ethno nationalist and loves getting white. Supporter of Patriotic Alternative”.



Clean &amp Pure Soap was named amongst Patriotic Alternative’s suggested Christmas gifts for 2021 and is listed on the web page of Claymore Books, the far-appropriate publishing imprint founded by Mr Smith.

Mr Smith, who twice stood for election in Glasgow’s Springburn as a BNP candidate, was accused by Unison of obtaining waved a swastika on Hitler’s birthday on the Isle of Lewis.

He was ousted from the BNP immediately after leaks posted on the party’s web page recommended he was involved in operating a weblog which disparaged then leader Nick Griffin as effectively as Mr Collett.

Study Far more: Dunoon man arrested for distributing material of far-appropriate group

Mr Smith was discovered guilty final year of firearms offences. Each he and Ms Ellis have been photographed in Erskine protesting the housing of asylum seekers in a neighborhood hotel.

There are a quantity of other businesses offering a supply of funding for Patriotic Option.

A single such enterprise is Grandma Towlers, run by PA deputy leader Laura Towler and her husband, Sam Melia. The company’s web page states that it is “separate” from any other organisation but that “profits from the sales… will be invested back into projects that assistance our folks and our communities”.

Ms Swingler and Ms Ellis each appeared on a reside stream run by the Towlers in August 2021 exactly where their solution was advertised as ‘pro-white handmade soap’.



Other companies suggested by Claymore Books involve Celtic Moon candles, Faithful Hound Honeys &amp Syrups and Maypole Antiques. The Celtic cross is a symbol often made use of by far-appropriate groups.

When PA is a fringe group with just a couple of hundred members it harbours an intense ideology, with several members which includes Mr Collett obtaining hyperlinks to extremist group National Action, a neo-Nazi group which is the 1st far-appropriate organisation to be banned by the British government due to the fact Globe War II ended.

By Editor