Data vanishes while in disguise

Google has agreed to destroy or anonymize billions of records of web browsing data collected from users using the “Incognito” private browsing mode. This decision comes as part of a proposed class action settlement filed on Monday. The settlement requires Google to provide more detailed information on how it collects data in Incognito mode and to limit future data collection. If approved by a federal judge in California, the settlement could impact 136 million Google users. The lawsuit, Brown v. Google, was initiated by Google account holders who alleged that the company was illegally tracking their behavior through the private browsing feature.

The proposed settlement, valued at $5 billion in Monday’s filing, was calculated by assessing the value of the data Google has stored and will have to destroy, as well as the data it will be restricted from collecting in the future. Under the terms of the agreement, Google is required to deal with data collected in private browsing mode until December 2023, and any data that is not explicitly deleted must be made anonymous. The plaintiffs in the proposed settlement stated that this agreement signifies real accountability and transparency from the largest data collector in the world, highlighting a crucial step towards improving and upholding privacy rights on the internet.

A Google spokesperson, José Castañeda, expressed that the company is pleased to resolve the lawsuit, which they have deemed baseless. Despite the plaintiffs estimating the settlement value at $5 billion, Castañeda clarified that they will not receive any damages. The settlement does not provide damages to

By Aiden Johnson

As a content writer at, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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