Instagram content creators in the United States are now able to develop their own chatbots using Meta’s AI Studio platform. These personalized assistants, powered by AI, will be used to enhance user interactions with AI agents and improve engagement on the platform. The feature is currently being tested and gradually rolled out over the next few weeks.
Meta CEO Mark Zuckerberg announced this new feature on his Instagram channel, stating that it is currently only available to about 50 content creators in the US. It remains unclear if and when it will be officially released globally. However, Zuckerberg emphasized the importance of creating different APIs that cater to various interests and enable creators and businesses to effectively use AI to engage with their communities and customers.
The purpose of these tools, according to Zuckerberg, is to explore different formulas that generate trust and entertainment for users. Through these tests, Meta aims to determine the best ways to leverage AI for creators and businesses on the platform. This experimental phase will allow users to test the functionality and provide feedback on its efficacy.
Meta has been working towards integrating AI into its platforms for some time now. In September last year, the company announced its plans to introduce generative AI (GenAI) to enhance user interactions with its existing AI agents like Meta’s assistant and EMU sticker generator. This was followed by a launch of an API tool called ‘Instagram Graph API’, which enabled developers to create chatbots for messaging applications.
Now, content creators can use this same platform to create their own chatbots that will integrate seamlessly into Instagram direct messages section. These bots will be labeled as ‘AI’ so that users know they are interacting with automated responses.
Overall, this new feature represents a significant step forward in integrating AI into social media platforms, allowing content creators more flexibility in how they interact with their followers and customers through automated assistance.