Lamborghini Unveils Urus SE, Setting a New Standard for Luxury Super SUVs

At the Auto China Beijing 2024 motor show, Lamborghini unveiled its latest innovation, the Urus SE. This new generation Urus, also known as the Urus SE, is the first luxury super SUV to feature a PHEV (Plug-in Hybrid Electric Vehicle) powertrain. It boasts a new design, optimized aerodynamics, cutting-edge onboard technologies, and a hybrid powertrain that delivers an impressive 800 CV output. The Urus SE sets a new benchmark in the segment for comfort, performance, efficiency, emissions, and driving pleasure.

Lamborghini is also showcasing two other vehicles at the event: the Revuelto – the first super sports V12 hybrid HPEV (High Performance Electrified Vehicle) – and the Huracán Tecnica, a rear-wheel drive super sports car powered by a V10 engine. Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, expressed his excitement about presenting these latest achievements at such an important event in the automotive industry.

Winkelmann reflected on Lamborghini’s history in Beijing. Twelve years ago, he presented the Urus concept car at the same event which led to the creation of a new segment of super sports SUVs. The Urus has since become one of Lamborghini’s most successful models and serves as its third pillar in its lineup. Winkelmann emphasized that the Urus SE represents the next chapter in Lamborghini’s success story marking a significant step towards electrification under its ‘Direzione Cor Tauri’ plan.

The revamped Lamborghini models are expected to attract attention from car enthusiasts worldwide due to their cutting-edge technology and luxurious designs.