Moving Brands Helps Eppo Differentiate in Data Market through Experimental Branding

Eppo, a software company, turned to Moving Brands for help in establishing an identity and website that would set them apart in the competitive data market. Jordan Heber, the strategy director at Moving Brands, noted that Eppo is an experimentation platform founded by a data scientist, differentiating it from competitors founded by engineers. Eppo’s A/B testing platform helps companies compare different versions of web pages or apps to determine the most effective option, allowing businesses to utilize their own data for growth.

Moving Brands set out to create a visual identity for Eppo that emphasizes transformation, creativity, and their dynamic nature while allowing for future expansion. With a team based in London and the US, Moving Brands developed a modular visual system that can be continuously adapted and evolves. Design director Joel Smith explained that Eppo challenged the team to embrace the unconventional to emphasize their background in data science and experimental approach.

The new branding features bold and unique color combinations to capture the essence of experimentation, with a modular logo that adjusts and transforms as it scales up, mirroring the growth of tech companies. The user experience, both in print and digital platforms, is designed to be constantly evolving, reflecting the experimental spirit of Eppo. By embracing the “weird” and pushing boundaries, Moving Brands successfully differentiated Eppo in the competitive data market, marking the brand as a leader in innovation and experimentation.