Report on the Restaurant Technology Landscape in 2024

Customers’ attitudes towards restaurant technology vary greatly depending on their demographic and service segment, according to new research. While 76% of operators believe that technology gives them a competitive edge, many feel that their restaurants could do more to stay up to date with the latest tech trends.

The full-service segment is particularly fond of options that make it easier and faster to order and pay for meals. In this segment, a majority of customers are open to placing orders or paying the check using a tablet at their table. On the other hand, in the limited-service segment, 7 in 10 customers are likely to use a smartphone app to place an order while 8 in 10 delivery customers prefer to order through a smartphone app.

Restaurant operators have the opportunity to enhance the customer experience, boost marketing efforts, and operate more efficiently through technology. While most operators see the technology in their businesses as mainstream rather than cutting edge, finding the right balance between convenience and high-touch hospitality is crucial. By understanding which technologies customers in each segment desire and where operators plan to invest in technology, businesses can stay ahead of the curve in today’s competitive market.

The Restaurant Technology Landscape Report 2024 provides insights into the current state of restaurant technology integration and customer preferences based on surveys of both restaurant operators and consumers.

By Aiden Johnson

As a content writer at, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

Leave a Reply