Courtesy of IAS
Popular Sense Networks, and Integral Ad Science have struck a pact to supply secure, information-driven options in the kids’ marketing market place.
Popular Sense Networks, a for-profit affiliate of Popular Sense Media, creates and curates secure content material experiences for little ones, and was behind the launch of Sensical, a streaming-video hub for kids involving two and ten. Integral Ad Science operates to spot advertisements in secure environments
Below terms of the pact IAS will tap into Popular Sense Networks’ insights and proprietary information to enable their client base spot and handle campaigns, when complying with the Children’s On line Privacy Protection Rule, which imposes particular needs on operators of web-sites aimed at little ones beneath the age of 13.
“Common Sense Networks remains deeply committed to generating secure, intelligent options for brands by way of the meaningful sources at our disposal, anchored by our proprietary information and contextual targeting options,” says Popular Sense Networks COO Jad Dunning, in a statement. “We appear forward to operating closely with IAS to raise market awareness about COPPA compliance for their brand partners who want to spot secure, contextually relevant campaigns on a broad set of digital content material.”
Advertisers have lengthy been concerned about concerns surrounding so-known as “brand security,” and these worries have only grown in a planet grown a lot more reliant on social media.
“Integral Ad Science delivers advertisers with the most actionable information to drive superior outcomes when guarding their brands,” says Yannis Dosios, Chief Industrial Officer at IAS, in a ready statement. “By operating with Popular Sense Networks, we are delighted to present advertisers a strong new tool for making certain that their advertisements are operating in a brand secure and appropriate atmosphere. As a father of 3, I am proud that IAS is top the way in guarding kids from obtaining exposed to inappropriate marketing.”