SIDEARM Sports, a leader in digital fan engagement for college athletics, has partnered with Texas A&M Athletics to revamp 12thMan.com and the 12th Man Mobile app using SIDEARM’s NextGen Technology. Tyler Pigg, Associate Athletics Director for Branding, Creative and Communications, expressed excitement about the partnership, stating that SIDEARM continues to be a leader in digital fan engagement.

The NextGen system offers cutting-edge updates to the software that has powered SIDEARM for the last 20 years, providing users with faster site loads, enhanced security, and an updated design for improved navigation and engagement on 12thMan.com. With this new technology, fans can expect a smoother and more efficient browsing experience on the website.

The new 12th Man Mobile app will feature up-to-date news, podcasts, live audio, live video, and the 12th Man Rewards program. Fans can still download digital tickets for events through the app, with a new, clean design aimed at enhancing the user experience. This revamped mobile app will provide a one-stop-shop for all things Texas A&M Athletics and help fans stay connected to their favorite team no matter where they are.

SIDEARM Sports was founded in 2000 by Jeff Rubin and has since become a digital provider for college athletics and a leader in digital fan engagement. As part of the LEARFIELD portfolio of companies since 2014, SIDEARM is trusted by major brands in the industry for its support, reliability