Desiree Toto named Chief Product and Technology Officer at Ansira

Ansira Partners, Inc. is a global marketing services and solutions company that specializes in channel, website, and advertising technology. Today, the company announced the addition of Desiree Toto to its executive leadership team as Chief Product and Technology Officer. Toto will report directly to CEO Paul Tibbitt and be responsible for overseeing product, engineering, and enterprise information technology within the organization.

Tibbitt expressed his confidence in Toto’s appointment by highlighting her impressive track record of success in previous roles. He believes that her leadership abilities and expertise will enhance Ansira’s product-based culture and strengthen the company’s platform for ecosystem marketing.

Desiree Toto most recently served as Senior Vice President of Product & Operations at CJ, where she led a global team focused on delivering innovative products and solutions. She also oversaw technical operations to improve efficiency and productivity within the organization. Under her leadership, CJ transitioned to a product-led culture that laid the foundation for successful modernization of its platform. Prior to her role at CJ, she held leadership positions within the client development department. Toto holds a bachelor’s degree in marketing and studio arts from Clark University.

Toto is excited about joining Ansira’s team and contributing her unique perspectives and experience to innovate and refine the company’s proprietary technology. She looks forward to leading the product team to achieve even greater success for both Ansira and its clients. The company is financially backed by Truelink Capital, a middle-market private equity firm based in Los Angeles.

By Aiden Johnson

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