MotivHealth joins forces with AZOVA to offer doula support services for its members

MotivHealth, a health insurance company, has recently partnered with the Utah-based telehealth company AZOVA to offer Birth Doula Support Memberships to its members. AZOVA is a digital health platform that provides a wide range of services including primary care, pediatrics, behavioral health, women’s health, dermatology, men’s health, vaccinations, and testing services. Through its partnership with MotivHealth, AZOVA will connect the health insurer’s patients with doulas as part of their membership.

As CEO and founder of AZOVA Health, Dr. Cheryl Lee Eberting expressed excitement about the partnership with MotivHealth. She stated that their goal is to empower women throughout their birthing journey by leveraging technology to connect mothers with expert doulas. This collaboration between these two companies reflects a growing trend in using technology to enhance maternity care and support for women.

Studies have shown that doula support can help mitigate health disparities and lead to positive delivery outcomes such as reduced premature deliveries, cesarean sections, and shorter labor lengths. Doula support has also been associated with improved breastfeeding success, particularly in low-income women. This highlights the importance of providing women with additional support and resources during the prenatal, birth, and postpartum periods.

In addition to MotivHealth and AZOVA’s partnership, other tech-enabled companies are also focusing on maternal health initiatives. For example, FarmboxRx launched a Maternal Health Program to provide food and nutrition education to at-risk pregnant women during and after pregnancy. Mae Health is another digital health platform that offers pregnancy and postpartum support specifically tailored for Black expectant mothers. These initiatives demonstrate a growing recognition of the importance of maternal health and the need for innovative solutions to support women during the childbirth process.

Overall, this partnership between MotivHealth and AZOVA highlights the growing trend in using technology to enhance maternity care and support for women. As more companies focus on maternal health initiatives, it’s clear that there’s a greater recognition of the importance of providing additional resources

By Aiden Johnson

As a content writer at, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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