This week’s martech highlight includes a read about Siteimprove’s latest generative AI features and Iterate.ai’s new interplay app-coder.

Marketers are increasingly using programmatic ad tech to target their media, as explained by Eric Sandberg, Managing Director at Dynata. While clients used to target based on audience demographics or behavioral targeting, programmatic ad tech allows for quicker and easier targeting to exact segments. This presents a great opportunity for CMOs to provide value to the business with the technology available today, as Celia Fleischaker, Chief Marketing Officer at isolved points out. She explains that intent data can give marketers insight into what interests their prospects and customers, which can be used to drive programs across the business.

Listeners of The SalesStar Podcast will be interested in hearing Debbie Braney, Vice President of Demand & Brand Marketing at Glassbox, discussing optimizing customer journeys in episode 188. In episode 187, Curtis Tingle, EVP and CMO at Vericast, shares his insights on building end-to-end digital campaigns. And in episode 186, Carol Howley, CMO at Exclaimer talks about using email signatures to drive marketing and sales efforts.