REWE Group, a German retailer, has announced the extension of the contract of its digital and technology director, Christoph Eltze, until 2029. Eltze joined the management board of REWE Group in July 2022 and has been overseeing digitalization and technology initiatives. Before this role, he was the divisional director for retail in Germany, where he managed digital, customer, analytics, and IT functions.
According to Lionel Souque, CEO of REWE Group, Eltze’s contributions have been instrumental in driving forward the digital and technology division. This has created necessary conditions for innovation, improved efficiency and group-wide synergies in this strategically important field. Souque commended Eltze’s passion and expertise while emphasizing their effective cooperation and focus on continuity within the executive board team.
Erich Stockhausen, chairman of REWE Group’s supervisory board highlighted the rapid development that has taken place at the company in recent years. He mentioned that numerous innovations have advanced brick-and-mortar business models and introduced new formats. Stockhausen specifically acknowledged Eltze’s role as a key driver of this development. The supervisory board is relying on the successful executive board team’s cooperative thinking while highlighting their commitment and expertise demonstrated over the past few years.
Overall, Eltze’s extension of contract marks his continued dedication to driving forward digitalization efforts at REWE Group while also providing stability for the company as it continues to grow and evolve in a rapidly changing industry landscape.