In today’s fast-paced digital world, data has become a valuable asset for companies. Proper management of this valuable resource can make a significant difference in the race to digitize processes and make them more efficient. SAS, a leading provider of advanced analytics solutions, has announced an alliance with Microsoft to advance the integration of generative Artificial Intelligence (AI) solutions on its SAS Viya platform.

This strategic partnership presents an opportunity for SAS to further explore the integration of generative AI solutions, which is the next frontier in data management. A comparative study by The Futurum Group reveals that SAS Viya is faster and more cost-effective than commercial and open-source alternatives, making it an attractive option for businesses looking to manage their data efficiently.

SAS’s commitment to responsible AI is evident in its platform’s inclusion of functions such as bias detection, model monitoring, governance, or accountability. These features enable regulatory bodies to ensure that companies are using correct data processing techniques. Additionally, SAS has launched internal training on responsible innovation to educate its employees on how its software helps analysts use correct data processing techniques.

The integration of AI and machine learning technologies into sports has revolutionized team strategies and player performance. For example, the French Rugby team has only lost four official matches in the last thirty due to these technological advancements. With the help of Microsoft’s capabilities like synthetic data, digital twin simulation, and large language models, SAS’s partnership can help companies achieve greater decision speed and improve their overall efficiency.