R&B singer Usher is set to perform at the 2024 Super Bowl half-time show, where he will be singing hits like ‘Yeah!,’ ‘Love in This Club,’ ‘U Remind Me,’ ‘Burn’ and ‘Confessions.’ He was chosen to perform by Jay-Z, whose company Roc Nation produces the performance. Jay-Z has described Usher as the ultimate artist and showman, praising his flawless singing, exceptional choreography and ability to bare his soul.
Usher has expressed his excitement about the half-time show, calling it the “honor of a lifetime” and stating that it has been on his “bucket list” for years. He has promised to bring the world a show unlike anything else they’ve seen from him before and thanked his fans and everyone who made the opportunity happen. Despite its short running time, the half-time show is a hugely expensive undertaking. Performers may not receive a check, but they are almost guaranteed to experience a healthy increase in record sales and streaming figures. In Usher’s case, this means his new album COMING HOME is about to reach a whole lot of listeners, translating to a very nice payday after all.
It may come as a surprise that the Super Bowl half-time show is not a paying gig. While the NFL does not pay performers, they do cover the considerable production costs of the entire show, including artists’ travel expenses. Despite its short running time, the half-time show is a hugely expensive undertaking. Performers may not receive a check