Last Sunday’s Super Bowl was the most-watched TV broadcast in the US since the moon landing in 1969, with an average of more than 123 million viewers. The presence of superstar Taylor Swift probably had something to do with it. More than who would ultimately win the Super Bowl, in the run-up to the annual highlight of the American Football season, more people were concerned with whether Taylor Swift would make it to Las Vegas in time to meet her friend and Kansas City Chiefs player Travis Kelce to shout his way to victory.
The answer turned out to be yes. After a performance in Tokyo on Saturday, the American superstar had quickly boarded a private jet, flown through nine time zones, and finally arrived at the Allegiant Stadium well in advance. Something that the viewer could not possibly miss: Swift was also shown numerous times during the match. Her presence certainly did no harm to CBS. With an average of 123.4 million people watching the Kansas City Chiefs beat the San Francisco 49ers in overtime (25-22), this year’s Super Bowl became one of the most-watched TV broadcasts in decades.
According to data company Nielsen, a record number of 202.4 million people even watched at least part of the match and those figures do not yet include people who watched, for example, in a café. The popularity of Taylor Swift’s appearance on social media platforms has also contributed significantly to her impact on this event. Many celebrities and influencers have been sharing their excitement about seeing her at Super Bowl LIV on their Instagram stories and posts, further increasing interest and viewership numbers.
In conclusion, last Sunday’s Super Bowl was not only highly anticipated but also incredibly successful due to various factors such as Taylor Swift’s involvement and its live streaming availability across multiple platforms worldwide.
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