Elon Musk announces Tesla will provide US customers with month-long trial of driver-assist technology

Tesla, an electric car company, is facing increasing pressure on sales and margins due to softening demand and price competition. In response to this, CEO Elon Musk has announced that U.S. customers will be offered a one-month free trial of the company’s Full Self-Driving (FSD) technology. This comes as the adoption rate of FSD has been declining in North America, with only 14% of customers purchasing the package in the third quarter of 2022.

Musk has been promoting the FSD software, priced at $12,000, as a potential source of profit for Tesla. However, achieving full autonomy has been a challenge due to regulatory and legal scrutiny of Tesla’s safety and marketing practices. Despite Musk’s enthusiasm for the software, the adoption rate of FSD has been declining in North America.

To boost deliveries and revenues, Musk is pushing to demonstrate FSD to new buyers and owners of serviced vehicles. He has instructed Tesla staff to provide demonstrations of FSD in an effort to showcase the capabilities of the technology. However, analysts believe that Musk’s recent push to demonstrate FSD is aimed at boosting deliveries and revenues in line with past end-of-quarter tactics. The FSD software requires active driver supervision and is also available as a subscription for $199 per month.

Tesla’s margins have been impacted by a price war with competitors and lower FSD take rates. The company has warned of slower delivery growth this year as it focuses on producing its next-generation electric vehicles. Analysts believe that Musk’s recent push to demonstrate FSD is aimed at boosting deliveries and revenues while also addressing concerns about regulatory and legal scrutiny surrounding Tesla’s safety practices

By Aiden Johnson

As a content writer at newspoip.com, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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