Mon. Feb 26th, 2024
Jon Stewart Makes a Comeback on Television with a Smaller, Older Audience

It’s been a month since I last wrote about the declining state of TV, and things have only gotten worse. Multiple generations have stopped paying for TV altogether and turned to streaming services like Netflix or social media platforms such as YouTube and TikTok.

Those who still watch TV are an aging and shrinking group, as data from Nielsen shows. In 2015, TV attracted 103 million people a night, but that number has now decreased to 57 million. Furthermore, the median age of TV viewers has jumped from 51 to 62.

Nielsen’s data also reveals the decline in average viewership across both prime-time TV and late-night TV since 2015, particularly among the youngest adult viewers. The median age of TV’s remaining viewers has continued to rise as well.

It’s no surprise that these trends are happening, but it’s still startling to see the data laid out so clearly. As for “The Daily Show,” it remains to be seen how Stewart and his fans will fare against this backdrop.

By Editor

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