The Glenlivet is set to release an ultra-rare collection of 12 whisky bottles on a blockchain-enabled marketplace. Each bottle represents one of the 12 essential elements that underpin The Glenlivet and has been maturing at the Speyside distillery since 1974.
The whisky will be bottled this summer to celebrate the distillery’s 200th anniversary, with each bottle priced at €40,000 (£34,000) plus VAT. The collection features unique labels created by AI, which will go on sale on 21st February.
Kevin Balmforth, a cask expert at The Glenlivet, described the whisky as “a liquid of remarkable depth and character.” He added that the collection represents a look to the future and offers whisky enthusiasts worldwide a foray into the evolution of luxury investments.
The Whisky Exchange, a London-based retailer with a significant online presence, has created a new marketplace for the rare whisky. Anyone who makes a purchase via The Whisky Exchange Cabinet will receive a transferable digital certificate that provides irrefutable proof of ownership. This aims to provide greater traceability and security when selling rare single malt whisky.
Owners will also receive digital certificates upon purchase, along with the opportunity to redeem 5cl samples of the rare whisky at 48, 49 and 50 years old, plus the full bottle upon release this summer. In addition to this collection, an 80-year-old whisky from The Glenlivet was auctioned for a record HK$1.5m (£150,000) in 2021.
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