Didier Bollé, CEO of Terraillon, describes the company as a sleeping beauty that has been awakened. In 1981, Bernard Tapie acquired Terraillon for a symbolic franc, marking a turning point in the brand’s history. Despite going through highs and lows, Terraillon has maintained its market presence as a heritage brand.
Terraillon is an iconic brand with a century-long history. The company boasts a 40% market share and has been selected as the official supplier of scales for the Olympic and Paralympic Games in Paris 2024. Whether weighing a canoe, dinghy or heavyweight judoka Teddy Riner standing at 2 meters tall and 140 kg, Terraillon’s equipment is built to withstand demanding tasks.
Recently, Terraillon underwent a repositioning focused on well-being in a broad sense. The company expanded its product offerings to include small household appliances, alarm clocks and connected devices. This move speaks volumes about Terraillon’s enduring legacy and adaptability to changing market demands.
Overall, Didier Bollé views Terraillon as a testament to the resilience of French SMEs.
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