Sheboygan’s Young Entrepreneur’s Candy Business Gaining Recognition

11-year-old Truman McNitt has made a name for himself statewide as the youngest finalist in a Junior Achievement Young Entrepreneur Competition. His journey began when his mom bought a cotton candy maker for fun, which sparked his idea to start selling cotton candy.

Despite his young age, McNitt takes his business seriously and acknowledges the responsibility that comes with being an 11-year-old business owner. His mom, Caitlin Brotz-McNitt, plays a supportive role in his venture, providing guidance, encouragement and retail space in her store Olivü in downtown Sheboygan.

Alongside cotton candy, McNitt also sells toy slime and freeze-dried candy. The latter he finds to have a light and crispy texture thanks to the freeze-drying process. An expert in all things candy, McNitt enjoys sampling new products and experimenting with different flavors. He finds joy in creating cotton candy and freeze-dried candy while running his business.

In addition to selling his products at his mom’s store, McNitt also has an online presence where customers can purchase his sweet treats. Sugar Twist Trinkets is what he named his enterprise which reflects the creative twist he puts into all of his products.

By Aiden Johnson

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