The demand for luxury tote bags has increased by 300% in the last month, according to Net-a-Porter market director Libby Page. This represents a shift towards more XL, utilitarian-style bags. Data Bridge Market Research predicts that the tote bag market will be worth $3.6 billion by 2030.
Affordable totes like the $40 LL Bean are also trending, raising the question of whether high-ticket items like luxury totes will maintain their popularity. Fflur Roberts, head of luxury goods at Euromonitor International, believes that luxury totes serve a practical purpose and are also seen as aspirational products. This makes them appealing for those with hybrid lifestyles who need a versatile bag to carry everything.
Gabriel Rylka, founder of Break Archive, a luxury fashion resale platform, has also noticed an increase in demand for larger tote bags. He emphasizes the desire for practicality and utility over the constant micro-trends seen on social media. Many individuals are seeking a bag that can hold their entire life and be used every day for work.
Totes have historically been associated with low-ticket cotton items for the gym and shopping. The rise of luxury versions raises questions about their place in the market. As consumer preferences shift towards more practical and versatile options, it remains to be seen how high-end brands will adapt their offerings in response.