Pet Business Owner Happy After Downsizing

Judy Nunez’s journey to entrepreneurship began with a passion for animals, and in 2012 she opened Tails on Trails, a pet business in Jersey City, New Jersey. Her need for physical activity following injuries that prevented her from sitting for extended periods led her to the idea of dog walking, which she combined with her love for animals. Despite facing significant changes during the pandemic that saw the number of employees decrease from 26 to between four and six, Nunez remains optimistic about the future of her business.

“My Economy” is a series that shares the stories of individuals navigating the new economic landscape. These stories offer insights into the challenges and successes faced by people from various backgrounds in their efforts to make a living. One such story is that of Judy Nunez, whose journey to entrepreneurship was sparked by a need to find work that accommodated her physical limitations following injuries that prevented her from sitting for extended periods. After a Google search led her to the idea of dog walking, she found the perfect outlet to combine her love for animals with her need for physical activity.

Though Tails on Trails has been successful for over a decade, the business faced significant changes during the pandemic. Prior to COVID-19, Nunez employed 26 people, but that number has since decreased to between four and six employees, depending on the season. Despite this downsizing, Nunez remains optimistic about the future of her business, noting that a smaller team allows for easier management and growth opportunities.

If you’re interested in sharing your own economic story, you can do so through a form provided by “My Economy.” Your story may be featured in a future edition of “My Economy,” shedding light on the diverse experiences of individuals navigating today’s economic realities. Marketplace, the platform hosting “My Economy,” relies on

By Aiden Johnson

As a content writer at, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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