The Influence of Umbrellas on Creative Philosophy in Sports

In recent years, the live graphics industry has been transformed by Unreal Engine. The 3D computer graphics game engine has opened up new possibilities and challenged traditional thinking in the industry. To explore the game-changing influence of Unreal Engine on imagination and creativity within sports graphics, a roundtable discussion was held featuring Komal Bhukhanwala, CBS Sports Senior Art Director, Arturo Brena, KÊexFrame Founder and CEO, and Barton Damer, Already Been Chewed Founding Artist, Creative Director, and Owner. Moderated by JP LoMonaco, CBS Sports VP of On-Air Graphics and Design, the conversation delved into how Unreal Engine is redefining creative boundaries and shaping the core of creative thought for professionals in the sports graphics field.

The presentation was originally delivered at the 2024 SVG Sports Graphics Forum in New York City on February 21. Viewers can watch the discussion on SVG PLAY, which serves as a hub for all Sports Video Group live event and long-form video content. SVG members and sponsors can easily access panels, case studies, keynotes

By Aiden Johnson

As a content writer at newspoip.com, I have a passion for crafting engaging and informative articles that captivate readers. With a keen eye for detail and a knack for storytelling, I strive to deliver content that not only informs but also entertains. My goal is to create compelling narratives that resonate with our audience and keep them coming back for more. Whether I'm delving into the latest news topics or exploring in-depth features, I am dedicated to producing high-quality content that informs, inspires, and sparks curiosity.

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