New York(CNN) The price of YouTube Television is going up once again — producing a month-to-month subscription 114% additional high-priced than when the service launched six years ago.

Starting right away for new subscribers, the fundamental package, which has additional than one hundred Television channels, will price $72.99 a month. That is an enhance of $eight from $64.99 per month, which has been its value for additional than 3 years. Current subscribers will get the new value starting on April 18.

YouTube Television explained on Twitter that the value hike is due to the fact “content material expenses have risen” and it is investing in its “high quality of service.” The Alphabet-owned service lately purchased the rights to NFL Sunday Ticket from DirecTV, which reportedly price $two billion per year, according to the Wall Street Journal.

“We are committed to supplying a premium way for you to stream Television, but comprehend this new value could not perform for you,” the platform mentioned in a tweet. “We do hope YouTube Television continues to be your service of option, but we want to give you the flexibility to cancel at any time.”

Cable networks are asking for additional dollars as they attempt to battle cord cutting, which has sparked value increases amongst all important streaming Television packages. Dish-owned Sling Television, FuboTV, Hulu plus Reside Television and DirecTV Stream all hiked their month-to-month rates in current months.

YouTube Television launched in 2017 at $35 per month and it has elevated its value 4 instances because then. The price is beginning to rival regular cable Television packages, but streaming solutions have fewer costs, do not need clunky hardware and are less complicated to cancel.