Apple recently released a promotional video for their new iPad Pro that has raised some concerns among viewers. The video shows various artistic tools such as paint cans, a piano, a trumpet, and books being crushed by a hydraulic press, only to be replaced by the ultrathin iPad Pro. While the ad is meant to showcase the iPad as a great tool for creatives, it struck a raw nerve with many people.
The online reactions to the ad were not what Apple expected, as many people criticized the company for overlooking the concerns about AI replacing human creativity. Artists, photographers, musicians, and writers are already seeing AI mimic their work, posing a threat to their livelihoods. The public is also uneasy about the idea of soulless computer-generated music or visuals becoming more prominent.
In a time where there is heightened anxiety about AI potentially replacing human creativity, the ad has sparked a debate about the role of technology in the creative process. The video’s portrayal of crushing traditional artistic tools has left many feeling uneasy about the future of creativity.
Apple may have missed the mark with their latest iPad Pro ad. While boasting impressive features like an ultra-thin design, powerful chip and OLED screen, the portrayal of replacing traditional creative tools with technology has stirred up mixed feelings among viewers. The public is concerned that technology might replace human creativity and artistry in future times which could affect livelihoods of artists and other creatives in various fields.