Apple’s Vision Pro: A Mixed Reality Device Facing Declining Interest and Sales

Apple’s mixed reality device, the Vision Pro, is facing declining interest, according to a report by Mark Gurman. Sales of the device have dropped significantly and fewer users are booking appointments to test it. Some Apple Stores are barely selling a few Vision Pros in a week compared to two a day previously. The demand for demonstrations of the device has also decreased since its launch, with people who book appointments no longer showing up at stores.

The initial excitement surrounding the launch of the Vision Pro seems to have faded, leading to a decrease in interest in the product. One reason for this decline could be its limited availability and high price, starting at $3,500 in the US. This makes it a niche product with a smaller target audience. Additionally, Gurman suggests that in the US, owners of the device may no longer find it as attractive due to lack of additional applications and potential inconvenience of using it in public places.

The declining interest in Apple’s mixed reality device raises questions about its future and potential success in the market. With sales decreasing and fewer people showing interest in testing it, Apple may need to reconsider its marketing strategies and product offerings to revitalize interest in the device.