The Battle Creek Public Schools’ middle school sports programs have received a financial boost of $50,000 thanks to a generous donation. Special guests, including Tony the Tiger and University of Michigan running back Donovan Edwards, visited Springfield Middle School to present the donation.
The funds, provided by Kellogg’s Frosted Flakes Mission Tiger and Meijer through DonorsChoose.org, will support soccer and softball programs for middle school boys and girls in Battle Creek. The event was attended by Kaylee Schultz, Meijer Director of Merchandising for Dry Grocery.
Tony the Tiger launched Mission Tiger several years ago in response to observing that many middle schools were losing funding for sports programs, depriving kids of the opportunity to learn teamwork and sportsmanship. W.K. Kellogg Co. Chief Growth Officer Doug VanDeVelde noted that the donation will help more kids in Battle Creek access sports programs and develop important skills through athletic participation.