In 2023, Business Insider faced significant challenges as Facebook changed its algorithm away from news content. The publication was forced to reevaluate its focus and make changes in order to attract a broader audience. As one of the first employees at the outlet, Carlson played a key role in overseeing its growth and evolution into a general interest publication. However, with the renewed focus on business news, it was announced that Carlson would be stepping down from his role later in the year.
Reports surfaced last month suggesting that Carlson had faced legal threats from Ackman regarding stories about his wife’s academic work. Axel Springer initially stood by Carlson but amid online backlash from Ackman and his supporters, CEO Mathias Döpfner reportedly considered firing him. An Axel Springer spokesperson praised Carlson for his leadership in transforming Business Insider into an award-winning newsroom that reaches millions of readers and viewers globally. However, they emphasized that the renewed focus on business news would heavily influence the selection of Carlson’s successor.
CEO Barbara Peng led the search for the next Editor in Chief while expressing pride in the outlet’s renewed commitment to coverage of business, tech, and innovation. It should be noted that Peng made this change back in 2023 not 2022 as previously stated. Despite these changes, Business Insider remains a highly respected and successful digital news outlet today.