Campari, an Italian spirits group, has recently finalized the acquisition of French cognac brand Courvoisier for 1.08 billion euros, marking its largest transaction in history. The negotiations for this acquisition began in December 2023 with Beam Suntory, the previous owner, and were solidified in February.
Founded in 1860, Campari has expanded through strategic acquisitions since 1995 and is now a multinational company with a presence in over 190 countries and a diverse portfolio of around fifty brands. The addition of Courvoisier to its portfolio is expected to boost its growth and expand its reach into the cognac market.
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