For years, companies have been inspired by reality when it comes to advertising and marketing actions. One such example is Arcor’s “we are not in campaign, we are in Campagnola” campaign for its canned brand, which used iconic phrases from Argentine presidents. Other companies have also leveraged current events, such as using the phrase “stockeate” during a government change to allude to an upcoming devaluation and price increase.
Moreover, some companies have launched products based on political remarks, like the “Cuchuflito” line after a comment by Cristina Kirchner. In recent times, Newsan has launched the “Chainsaw and blender” promo for its Philco brand, which offers a free blender with the purchase of a chainsaw. The campaign references President Javier Milei and his cost-cutting measures, with Milei himself praising the campaign as “genius.”
The Philco campaign aims to capture attention and generate social media buzz while establishing a stronger presence among consumers. The promotion lasts for four days or until the limited stock of 20 chainsaws is exhausted. Adding a blender to the promotion symbolizes cuts in expenses amid rising inflation and devaluation, addressing the challenges faced by consumers. This strategy aligns with Milei’s cost-cutting measures and highlights the brand’s innovative approach to marketing in real-time.