Despite rising cocoa prices, Blake Beerntsen, who has been in the candy business for most of his life, shared that their bulk chocolate prices are contracted for a year. This means that any price increases won’t affect them until later in the year. In fact, Beerntsen’s Candies selling candies in anticipation of Easter and expressed that customers are unlikely to stop purchasing altogether.
According to CNBC, cocoa futures contracts for May deliveries have hit record highs. However, fluctuations in prices are normal and something Beerntsen has experienced before. While some specialty chocolates have seen a slight increase in price, customers like Ann Smith admitted that they might adjust the contents of their Easter baskets if prices continue to rise. But they still value supporting local businesses like Beerntsen’s.
Other customers, Molly and Julia Gutowski, shared that they wouldn’t be deterred by price increases especially when it comes to special treats like chocolate-covered Oreos. Blake reassured customers that despite the rising cocoa prices, they shouldn’t fear for the availability of their favorite Easter chocolates at Beerntsen’s.
In conclusion, Blake emphasized that Easter is a chocolate-centric holiday and encouraged customers to visit Beerntsen’s for all their chocolate needs as the store remains open daily to accommodate last-minute purchases.