The Seed World editors are excited about the recent changes to the Seed World brand. Aimee Nelson, editor of Seed World U.S., mentioned that unifying all brands under the Seed World name will bring more recognition and credibility. This will create a cohesive connection with readers and allow the editors to adopt a global perspective when approaching agricultural issues.
Marc Zienkiewicz, senior editor of Seed World Canada, also expressed excitement over the unification of all brands under one umbrella. He highlighted that having everything under one brand allows for a global feel, with easy access to information across countries and continents. Marcel Bruins, editorial director of Seed World Europe, shared in the excitement and emphasized how this enhances the sense of community within the Seed World family.
Elena Mansur O’Dowd, associate editor of Seed World LATAM, emphasized how interconnected the agricultural world is and how important it is for all stakeholders to feel involved. She highlighted how various perspectives need to be shared especially in a world where the Northern and Southern Hemispheres are so interconnected. Madeleine Baerg, director of content, stressed on engaging with the audience and delivering content that is relevant and accessible to readers from different regions while emphasizing a local, regional, and global perspective.