Instagram is set to introduce a new AI-driven program called Creator AI, which will enable influencers to engage with their followers through direct messages on the platform. The program will deliver an AI-driven chatbot that mimics the influencer’s voice and possibly creates an avatar to automatically respond to fans in a more personal and authentic manner.
Ava Chen, Instagram’s director of fashion collaborations, has introduced the project to content creators, although it has not been disclosed whether the program will be widely available or limited to specific network influencers and celebrities with substantial audiences. Content creators will have the option to select the data Meta uses to imitate their expressions and create a virtual persona to interact with fans based on the influencer’s past responses and engagement.
Meta representatives have declined to comment on the specifics of the program or its potential reach. This initiative marks a significant step towards enhancing the engagement and communication channels between influencers and their followers in a more efficient and personalized manner. With most of the messages sent automatically, clearly stating that they are AI-generated responses, this initiative aims to help influencers with large followings stay connected with their fans while alleviating the pressure of responding to a high volume of messages and comments.