Instagram’s parent company, Meta, has recently introduced a new feature that enables users to cross-post content from Instagram to Threads. This feature allows users to share text, videos, links, and images on Instagram simultaneously on Threads on both iOS and Android devices.
Cross-posting involves sharing the same content on multiple social networks at the same time, a feature that is already available on Facebook and Instagram where posts, images, reels, and stories can be shared on both platforms simultaneously.
Meta began testing the ability to share Facebook cross-posts in Threads back in February. Now they have expanded this testing globally to cross-posting from Instagram to Threads. Some users have reported their participation in this test, which Meta has confirmed in statements to The Crunch.
The post settings menu on Instagram now includes a ‘Share in Threads’ option before publishing a post, which can be activated similarly to sharing on Facebook. Additionally, Instagram allows users to enable automatic cross-posting with Threads from the advanced settings of the social network. Currently, cross-posting from Instagram to Threads is a testing feature available globally for some users using both iOS and Android versions of the social network.
Overall, this new feature provides users with an easy way to share their content across multiple social networks simultaneously without having to manually repost it each time. It also allows for greater reach and engagement for creators looking to grow their following across different platforms.