In collaboration with Comcast Technology Solutions (CTS), Little Black Book (LBB) is set to launch a new season of their ‘Content That Connects’ series. This time around, the focus will be on purpose-driven marketing and advertising solutions, with panel discussions featuring industry leaders in advertising and marketing.
Matt Cooper, CEO of LBB, shares his enthusiasm for taking their partnership to new heights this season. With virtual panel discussions and a live panel at the LBB & Friends Beach in Cannes, the upcoming panels will showcase the impact of chief technology officers, chief marketing officers, heads of production, and brand marketers from leading companies on the advertising industry.
Simon Morris, head of strategic partnerships and business development at AdFusion™, expresses his excitement about exploring the minds shaping the advertising landscape with LBB. From incorporating purpose and sustainability into marketing to using cutting-edge technology responsibly, this series aims to highlight the future of advertising.
The focus of the series is on how industry leaders are driving change in advertising rather than just responding to it. The upcoming episodes will unveil strategies and ethics that are likely to define the future of brand storytelling. Keep an eye out for the first episode of the season which will be launching soon.