In the midst of ongoing construction on Highway 395 N in Gardnerville, local businesses are facing significant revenue loss. The project, which commenced in September 2023 and is scheduled to continue through 2024, features numerous improvements such as highway drainage, sidewalk installation, and utility relocation work.
For business owners situated near the construction site, the effects have been detrimental. Heather Leonard, owner of Brown Bear Designs, has witnessed a 35% decrease in revenue since construction began. She expressed how the construction has scared away customers and placed her business in “panic mode.” Marissa Mills, owner of Luminary Books, also noted a drop in foot traffic and is struggling to keep her business afloat.
Despite the difficulties faced by these entrepreneurs during this period of construction, they remain optimistic about the revitalization that will occur once it’s over. Both Leonard and Mills urge the community to support local businesses during these trying times. They suggest creative solutions like hosting after-hours events or setting up online shops to make shopping more convenient for customers.
As they navigate through this challenging phase, Leonard and Mills hope their community continues to provide them with much-needed support to maintain their livelihoods. They emphasize the significance of shopping locally and choosing small businesses over larger corporations to sustain their enterprises long term.