Rain Technology, a directional display company, has introduced a new technology called Display Screen Branding. This technology allows logos or text to be visible outside of the central viewing angle of the display for marketing and privacy purposes. The technology can be utilized in retail displays, POS systems, ATMs, and even in vehicles.
According to Robert Ramsey, CEO of Rain Technology, the company’s extensive experience in optics and photonics has enabled the development of new functionalities for LCD and OLED displays in various industries. Ramsey highlighted that by providing a switchable layer embedded in the display, Display Screen Branding allows marketers to showcase a static logo or promotional message even when the display is turned off or in privacy mode.
Elly Chen, director of product planning and marketing at CMMT, expressed enthusiasm about the potential of this cutting-edge technology. Chen emphasized that the ease of integration of Display Screen Branding makes it an attractive option for brands looking to create pillar-to-pillar automotive displays. CMMT is ready to collaborate with panel manufacturing partners to bring their visions to life using this innovative solution.